Corporate Social Responsibility
At SingHaiyi, corporate responsibility is a core element of our business. We believe that we hold the responsibility to make a positive impact on the society through our actions and decisions. We demonstrate respect for our stakeholders, which include our customers, staff and shareholders, by operating with social awareness and contributing to the greater good.
"CLEAR THE SHELTER" PET ADOPTION
In line with "Adopt A Dog" month in October 2015, Tri-County Mall partnered with Cincinnati's WLWT Channel 5 and the SPCA Cincinnati to promote their "Clear the Shelter" event during the month. The campaign offered dog adoptions and cat adoptions, and all the pets were spayed or neutered, vaccinated, and micro-chipped. Tri-County Mall was featured in a brief television special which was received by an audience of over 30,000 watching from home. When SPCA brought their mobile adoption unit to Tri-County Mall on 4 October 2015, the event saw very supportive responses with a line of 60 potential animal parents. This was a meaningful way to involve our animal-loving shoppers at Tri-County Mall and rally their support for SPCA's adoption cause.
HOXWORTH BLOOD DRIVE
The colder months are an essential time to collect blood, and this year in January 2016, Tri-County Mall partnered with the Hoxworth Blood Center to garner donations during this period. The Hoxworth team parked their mobile unit outside Tri-County Mall for a day, and in return, Tri-County Mall offered the first 50 donors a $10 gift card for their support to help save lives.
Hoxworth Blood Center, University of Cincinnati was founded in 1938 and proudly serves 30 hospitals in 17 counties in Southwestern Ohio, Northern Kentucky and Southeastern Indiana. Annually, Hoxworth collects over 90,000 units of blood from local donors to help save the lives of patients in its area hospitals. At least 400 products are essential each day to keep up with the demands of tri-state hospitals and their patients.
POINTS OF LIGHT
In February 2016, SingHaiyi was honoured as a Founding Partner of Points of Light Asia through a pledge of US$50,000 as part of our commitment to advance corporate volunteerism in Asia, and create change in communities in which we conduct our businesses. Our investment is enabling Points of Light to develop its regional network of innovative local volunteer centers to mobilise more than 70,000 volunteers each year across Asia, embracing an array of challenges, from literacy and job skills to the environment and basic services for the poor.
Our commitment extended to supporting the launch of Points of Light's regional Corporate Service Council in Asia, bringing business and nonprofit leaders together to advance corporate volunteerism. SingHaiyi featured prominently in a first convening of more than 40 multinational companies in Hong Kong, playing a key role in Points of Light's strategy to expand the positive impact that companies in Asia are having in communities through service.
We plan to work together with Points of Light Asia in the near future to develop a meaningful skill-based Employee Volunteer Programme where SingHaiyi's employees can tap on their skillsets, and at the same time, engage and contribute through direct service with a local charity partner.